Responsive web design is defined as an approach to designing websites that remain constant across different devices used. Using responsive design is something you should consider if you are looking to improve your customer’s online experience. Whether you are building a website for your business or looking to improve an existing one, here are 10 ways in which responsive web design is critical to your customer experience:

Responsive Design Promotes Consistency

Responsive design helps you maintain a consistent look and feel for your website. This consistency means no matter what type of device used to access your content, a customer will become familiar with the same style and format no matter if they use their laptop or a mobile device to do so.

Responsive Design Creates Customer Loyalty

A consistent design is one that also promotes loyalty from your customers. Customers do not have to adapt to different designs or have to determine where to go to find information that they may come to rely on one device when using a different device. Your customers, through responsive web design, reward your consistency with more views and interactions.

Responsive Design Reduces Confusion

Responsive design is consistent design, meaning your customers are not searching for favorite links or spending time looking for the information they want when changing devices.

Responsive Design Maximizes Your Customer’s Web Experience

The overall web experience for your customers is improved through responsive design. “This is critical to you if you want to retain web users as well as piggyback off their positive experience in order to expand your customer base,” says Nick Anderson of

Responsive Design Leads to Greater Sales Conversions

Consistency through responsive design also breeds familiarity with your customers using your website across devices. This familiarity makes it easier to convert sales, as your users are not limited to only making purchase decisions when using one type of device.

Responsive Design helps Your Increase Your Reach to Mobile Users

As more users spend equal if not more time on mobile devices (i.e. mobile telephones and tablet computers), your responsive web design allows you to increase this audience. Getting to your customers on the go and meeting their need for consistent access when they are not sitting in front of a fixed machine allows you to continue to improve their experience and interaction with you.

Responsive Design Helps You Better Analyze Results

If you are using analytics as a way to determine the nature of your site visits and the effectiveness of your web based appeal, the use of responsive design allows you to track a single set of reports instead of multiple analytics based on the different websites you have to maintain for different devices.

Responsive Design Allows You to Maximize How Your Customers Find You Online

The consistency you achieve through responsive design means a user will find you when searching online through any of the available search engines and be able to access your website without fear of conflicting or multiple results.

Responsive Design Allows for an Improved SEO experience

Your use of a responsive web design allows for the streamlining of your search engine optimization or SEO efforts.

Responsive Design Can Enhance User Offline Experience

Through responsive design, your users have the ability as HTML5 proliferates to see the information you want them to see wherever they are, even when going offline and they are on the go.